This could be described as an innovation in relationship or co-shopping.
Female shoppers in China who do not have boyfriends do not have to worry anymore as some Shopping malls have come up with an ingenious strategy to provide good companions for them while shopping.
A number of shopping malls in that country now offer attractive ‘shopping’ boyfriends that can be rented per hour at affordable rates.
What started as a clever promotion for March 8th, International Women’s Day, has apparently become a year-long strategy to attract female shoppers. Walking through mall galleries in Chinese cities like Hebei or Foshan, you’re likely to spot young, dapper men displayed in giant, doll box-like frames decorated with hearts. They are called ‘shopping boyfriends’ and they can be rented by the hour by lonely female shoppers looking for company. Rates start as low as 1 yuan ($0.15) per hour, up to 2 yuan ($0.30) in some shopping malls.
Shopping boyfriends not only accompany the women who rent them on their shopping sprees, but can also provide advice, carry bags, chat, have their picture taken with the client, and even join them for a drink or a bite to eat in the mall’s food court.
But contracts with the shopping boyfriends strictly forbid physical contact, so that girls expecting more than what is on offer will get disappointed.
Most of the shared boyfriends on display in Chinese shopping malls are university students working as part-time models in order to supplement their income.
Putting attractive men on display and making them available for rental at extremely affordable prices has apparently been generating a lot of interest among female shoppers, many of whom gather around the display to at least snap some photos.
But while some appreciate the company, others declared themselves disappointed by the experience, saying that shopping with a girlfriend is a much better experience, than doing it with a stranger, even a handsome one.
Via Oddity Central