Water is a major requirement for existence. This is why it is among the most sought-after needs of man. Despite the fact that the earth is comprised of roughly 70% water, it’s amazing how bottled water business has become a billion dollar industry in today’s world. Everybody needs to drink, after all, and bottled water is one of the most convenient ways to have water on the go. However, the bottled water business is witnessing innovative, classy and outrageously expensive approach aimed at ensuring success in the market. There are cheap, affordable bottled water brands and very expensive brands that are affordable to a few persons.
One particular bottled water brand with a very scary price is Acqua di Cristallo Tributo a Modigliani. This gorgeous bottle of water is currently known as the Most Expensive Bottled Water in the World, according to the Guinness Book of World Records. That record has not been broken till date.
This is the number on the list of most expensive bottled water brands in the world. It costs $60,000 (21,600,000) per 750ml. The Acqua di Cristallo Tributo a Modigliani happens to be the most expensive bottled water in the world. It is truly special. The water comes from a natural springs in Fiji and France and has been bottled in a 24 karat gold bottle. As expected, the packaging is one of the most expensive parts of the water product, though it is said to have a distinct, tantalizing flavor and softness to the pallet that will impress even the biggest bottled water connoisseurs. Here’s how Bill Vix in an article published on Money Inc, described this invaluable water brand which is the most expensive in the world;
In the world of business and marketing, everything today is really all about product branding. Sure, the product may be just water. But to those who have created this bottled water product, what’s inside the bottle is more than “just” water. Every single bottle of Acqua di Cristallo contains water from three points on the earth. Part of it is sourced from springs in France, while the other part is sourced from springs in Fiji. Lastly, the third part of water in every bottle is sourced from glaciers of Iceland. The fact that these two places are thousands of miles away from each other is probably one of the reasons why this bottled water costs as much as it does. Next, you’d have to consider the bottle itself. Designer Fernando Altamirano designed every single bottle of Acqua di Cristallo Tributo a Modigliani. Altamirano is the CEO, owner, and founder of a design firm called Paolo di Verachi Studio. He’s most famous for also designing another expensive bottle. The Cognac Dudognon Heritage Henri IV is the most expensive bottle of cognac to this day. Altamirano’s bottled water designs are both elegant and luxurious. While there are a few different styles, the most expensive bottle comes in 750ml of 24k solid gold. The design and make of the actual bottles probably rack up the price of the water tremendously.
“Lastly, the most expensive bottle of Acqua di Cristallo Tributo a Modigliani is pricey because every single bottle is actually sprinkled with 5mg of 23k gold. Aside from the luxury factor, that little sprinkling of metal might actually add to the alkalinity of the water—another selling point for this product. Some people have argued that alkaline water is better for drinking. That’s highly unlikely, but some people buy specific water brands because of that idea. If you’re willing to pay for a bottle of Acqua di Cristallo Tributo, be ready to shell some of your savings out. The most expensive bottle—the 24k solid gold—sells for $60,000. That’s more than what some people make in an entire year. If you find yourself thinking about finding a new job after reading that, don’t. There are only a handful of people that can spend that kind of money on a bottle of water. You also shouldn’t fret because the other styles of Acqua di Cristallo sell for a lot less money. You can buy a 750 ml bottle of this water brand without the solid gold exterior. It’ll cost you $3,600, which is still quite pricey, but at least it’s not $60k.”
This is one invaluable drink worth trying out, even if it means taken only a sip.