Wakki News The weird is fun
For those who want to stay hydrated and drunk at the same time, having a feeling of ‘non-alcoholic’ lifestyle, a bottled water brand has emerged to satisfy that desire.
Pura Still is a drink being advertised as the first spiked water with an alcohol content of 4.5% by volume.
Alcoholic drink brands have been hard at work trying to come up with new and enticing products for the growing number of health-conscious consumers who like to consume of bit of alcohol from time to time, but hate the calories associated with it.
Pura Still is the best of FIFCO USA, formerly North American Breweries, to capture this important part of the market. This product does not have the “annoying carbonated bubbles” that spiked seltzer products are known for, and contains only one gram of sugar and 90 calories. The company describes Pura Still as “the perfect way for consumers to enjoy themselves without straying from their healthy lifestyles”.
“People are prioritising their health and wellness more than ever,” Pura Still brand manager Jessica Stainsby said. “Pura Still creates an option for consumers who want to enjoy themselves without worrying about carbonation and bloating, calories or excess sugar. You shouldn’t have to compromise your lifestyle to enjoy a drink, and with Pura Still, you don’t have to.”
Pura Still is essentially an alcoholic water, and even though its not marketed as an ideal drink for people wanting to keep their alcohol consumption on the down-low. But you can’t tell a glass of Pura Still apart from one of simple still water is an added bonus.
The world’s first spiked still water was launched in the United States last month, and is currently available in three flavors – blueberries, orange-mandarin and mango. An 11.2oz bottle of Pura Still sells for $8.49. That adds up pretty fast if you’re trying to stay hydrated and drunk all the time, though.
Drink spiking is when alcohol (or drug) is added to your drink with your knowledge. So the idea here is that you feel you’re drinking water though there’s a minute volume of alcohol in the drink. This procedure is being used positively here in this drink to attract to consumers who wish to maintain a healthy lifestyle probably while keeping in touch with ‘unhealthy’ ideas.
Just be careful while drinking so you don’t deceive your health by gulping down several bottled of alcoholic water and still pretend to be leading a non-alcoholic lifestyle.
